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SEO or Search Engine Optimisation is the process of making sites easily crawled and indexed by search engines.  To understand the basic concepts of SEO we should first know how any website appears on search engines. Index : Google stores all the known web pages in its index. Indexing means web pages being read by Google and then get indexed by Google.  Crawl : It is the process of looking for new pages. Google discovers URLs by following links, by reading sitemaps and by many other means. Create unique and appropriate "titles" and good "description " meta tags A <title >tag tells both users and search engines about the topic of the content of the particular page. A title tag generally contains few words or a phrase. A page's description meta tag gives search engines and users a summary of the whole content of the particular page. A page's description meta tag generally contains few sentences or even small paragraphs. &l

The most popular careers in digital marketing are: SEO Executive :              SEO stands for Search Engine Optimisation. There are two types of optimisation: On-Page Optimisation: It includes all those methods which can be applied on the web pages. The main activities include keyword development, meta tags development, content improvement, etc. Off-Page Optimisation: All the activities which are done outside web pages fall under this category. Examples are link building, guest blogging,  etc. Social Media Marketing : Its importance lies in the immense popularity of social media among the general public. Key areas include social media blogging, app management, etc. UX Designer :  UX designing is the art of designing how a user experiences a product from beginning to end. UX designers use skills like Photoshop, Illustrator, etc. to design storyboards, wireframes, mockups and sitemaps, then usability testing is done by taking t