SEO or Search Engine Optimisation is the process of making sites easily crawled and indexed by search engines. To understand the basic concepts of SEO we should first know how any website appears on search engines.
- Index: Google stores all the known web pages in its index. Indexing means web pages being read by Google and then get indexed by Google.
- Crawl: It is the process of looking for new pages. Google discovers URLs by following links, by reading sitemaps and by many other means.
Create unique and appropriate "titles" and good "description " meta tags
A <title >tag tells both users and search engines about the topic of the content of the particular page.
A title tag generally contains few words or a phrase.
A page's description meta tag gives search engines and users a summary of the whole content of the particular page. A page's description meta tag generally contains few sentences or even small paragraphs.
<html>
<head>
<title>
Harsh Tax Consultant -Get all kinds of taxation services at affordable rates
</title>
<meta name = "description" content= "Harsh Tax Consultant provides you all kinds of taxation and financial services at affordable rates in your city. We are flexible with place and time and provide services throughout the week. Don't wait, just call. ">
</head>
<body>
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