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Basics of HTML -1

HTML or Hypertext Markup Language in full form is the markup language to create webpages. Any HTML document has mainly two parts: Head Body An HTML code is written using tags. Like <html> tag means the beginning of  an HTML document and </html>tag  means the end of the HTML section. Similarly for head,  <head >tag is used and for body, <body>tag is used.  Usually and HTML consists of a start tag and an end tag, the content is written between these two tags. Like: <p>           content abc.... ...of paragraph       </p> (start tag)                                                       (end tag) Note: <title> tag is always written within <head> tag. List of popular tags Tag     ...
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Basics of SEO: Part 1

SEO or Search Engine Optimisation is the process of making sites easily crawled and indexed by search engines.  To understand the basic concepts of SEO we should first know how any website appears on search engines. Index : Google stores all the known web pages in its index. Indexing means web pages being read by Google and then get indexed by Google.  Crawl : It is the process of looking for new pages. Google discovers URLs by following links, by reading sitemaps and by many other means. Create unique and appropriate "titles" and good "description " meta tags A <title >tag tells both users and search engines about the topic of the content of the particular page. A title tag generally contains few words or a phrase. A page's description meta tag gives search engines and users a summary of the whole content of the particular page. A page's description meta tag generally contains few sentences or even small paragraphs. ...
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List of Most Popular Careers in Digital Marketing

The most popular careers in digital marketing are: SEO Executive :              SEO stands for Search Engine Optimisation. There are two types of optimisation: On-Page Optimisation: It includes all those methods which can be applied on the web pages. The main activities include keyword development, meta tags development, content improvement, etc. Off-Page Optimisation: All the activities which are done outside web pages fall under this category. Examples are link building, guest blogging,  etc. Social Media Marketing : Its importance lies in the immense popularity of social media among the general public. Key areas include social media blogging, app management, etc. UX Designer :  UX designing is the art of designing how a user experiences a product from beginning to end. UX designers use skills like Photoshop, Illustrator, etc. to design storyboards, wireframes, mockups and sitemaps, ...
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Useful Tips For Web Content Writing

The purpose of web content writing is to write informative and attractive content which would be easily understood by the readers and grab their attention when they land on the website. It makes content writing a serious and creative job. With millions of websites on the Internet, content writers have to write content using SEO tools so that their web content can be indexed by Google and appear in Google search results. Some important points to  remember while writing web content are: Simple & straightforward sentences :  People don't have much time to read and comprehend complicated sentences when they search online for any information. So try to use the words which are simple & convey meaning directly. Good Headlines : Headlines are the first impression which draws the eyes of readers to click on your website to find information on their interest. So frame the catchy headlines. Keywords : Keywords play the most important role in content writ...
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