List of Most Popular Careers in Digital Marketing

The most popular careers in digital marketing are:

SEO Executive:

SEO stands for Search Engine Optimisation. There are two types of optimisation:

On-Page Optimisation: It includes all those methods which can be applied on the web pages. The main activities include keyword development, meta tags development, content improvement, etc.
Off-Page Optimisation: All the activities which are done outside web pages fall under this category. Examples are link building, guest blogging, etc.

Social Media Marketing:

Its importance lies in the immense popularity of social media among the general public. Key areas include social media blogging, app management, etc.

UX Designer:

UX designing is the art of designing how a user experiences a product from beginning to end. UX designers use skills like Photoshop, Illustrator, etc. to design storyboards, wireframes, mockups and sitemaps, then usability testing is done by

taking the feedback from users.

Content Manager:

"Content is King" is the most popular phrase in the field of content marketing. Creating compelling content can do wonder in increasing the traffic of the website. Key profile roles include web content writer, creative content writer, etc.

Email Marketing:

One of the most popular conventional ways to reach prospective clients is "Email Marketing". It has the unique feature of contacting the consumers individually.

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